Whiskey Row New Year’s Eve Boot Drop

10-9-8-7-6-5-4-3-2-1…Happy New Year!

For those fortunate enough to be on Whiskey Row at the stroke of midnight will thrill to the decidedly Prescottonian spectacle of the New Year’s Eve Boot Drop, hosted by M & M Entertainment & Productions.

Thousands will welcome 2019 on Monday, December 31st, 2018 from 8pm to 12:30am.

This will be the 8th Annual event and is free to all ages. The festive 6-foot illuminated cowboy boot lowers down from a 40-foot flagpole with 2 drops; the first at 10pm and the second drop at midnight. As the crowd cheers in the New Year, fireworks will light up the night sky. The earlier drop occurs simultaneously with the traditional “Ball Drop” in New York City. It is especially popular with young families and those who wish to retire early after celebrating the New Year. Many stay to cheer both drops because twice is nice! The boot descends from atop the historic Palace Building which is over 30 feet high.

One can only wonder how past residents like Wyatt Earp and Doc Holliday would have appreciated the goings on. The last seven years have drawn thousands of people of all ages. While not as big as the ball descending in Times Square since 1907, the Whiskey Row Boot Drop event is woven into Prescott’s holiday spirit and is a fitting closing celebration in Arizona’s Christmas City.

Prizes are given throughout the night with DJ music by Magic 99.1 FM, rides on a Ferris wheel, food and drink from vendors. The event is presented by Lamb Chevrolet and Depot Marketplace.

It is co-sponsored by the City of Prescott, WestUSA Realty, Northern Arizona Suns, Blind Brothers Arizona and Barrett Propane. Other sponsors include: Yavapai Regional Medical Center, Jersey Lilly Saloon, SpringHill Suites, Magic 99.1, KAFF 92.9fm, KZGL 97.9fm, KMGN 93.9fm, AZSHINE 103.9fm & 1450am, Helken & Horn Advertising Agency, Arrowhead Lodge Recovery, EMI Print Works, Matt’s Saloon, Footework Auto License & Title Service, Pep Boys, Prescott Brewing Company, Pepsi, Hotel St. Michael, Center for Physical Excellence, Cable One Advertising, The Daily Courier, El Gato Azul, Hassayampa Inn, Northern Arizona Social, Prescottenews, Dial-A-Ride, AAA Taxi, Prescott Living Magazine, Quad City Smart Shopper, and SignalsAZ.com.